On November 1st 2018, while declaring a cumulative total sales figure of 2.2 billion iOS devices (iPhone, iPod Touch, iPad and Apple watch), Apple announced it would stop reporting iPhone sales figures. Annual sales below are estimates. In July 2025 iPhone sales topped 3 billion.
Click here for recent estimate by businessofapps.com
| Model | Dec Q1 | Mar Q2 | Jun Q3 | Sep Q4 | Total Sales millions) | Cumulative Sales (millions) | Year End 30th September |
|---|---|---|---|---|---|---|---|
| iPhone | .27 | 1.12 | 1.39 | 1.39 | 2007 | ||
| iPhone 3G | 2.32 | 1.7 | .72 | 6.89 | 11.63 | 13.02 | 2007-2008 |
| iPhone 3GS | 4.36 | 3.79 | 5.21 | 7.37 | 20.73 | 33.75 | 2008-2009 |
| iPhone 4 | 8.74 | 8.75 | 8.4 | 14.1 | 39.99 | 73.74 | 2009-2010 |
| 16.24 | 18.65 | 20.34 | 17.07 | 72.3 | 146.04 | 2010-2011 | |
| iPhone 4S | 37.04 | 35.06 | 26.03 | 26.91 | 125.04 | 271.08 | 2011-2012 |
| iPhone 5 | 47.79 | 37.43 | 31.24 | 33.8 | 150.26 | 421.34 | 2012-2013 |
| iPhone 5S, 5C | 51.03 | 43.72 | 35.2 | 39.27 | 169.22 | 590.56 | 2013-2014 |
| iPhone 6 | 74.47 | 61.17 | 47.53 | 48.05 | 231.22 | 821.78 | 2014-2015 |
| iPhone 6S, SE | 74.78 | 51.19 | 40.4 | 45.51 | 211.88 | 1033.66 | 2015-2016 |
| iPhone 7 | 78.29 | 50.76 | 41.03 | 46.68 | 216.76 | 1250.42 | 2016-2017 |
| iPhone 8, X | 77.32 | 52.22 | 41.3 | 46.89 | 217.73 | 1468.15 | 2017-2018 |
| iPhone XR, XS | 187.2 | 1655.35 | 2018-2019 | ||||
| iPhone 11, SE2 | 196.9 | 1852.25 | 2019-2020 | ||||
| iPhone 12 | 242 | 2094.25 | 2020-2021 | ||||
| iPhone 13, SE3 | 232.2 | 2,326.45 | 2021-2022 | ||||
| iPhone 14 | 231.3 | 2,557.75 | 2022-2023 | ||||
| iPhone 15 | 232.1 | 2,789.85 | 2023-2024 | ||||
| iPhone 16, 16e iPhone 17 in Sep 2025 | 3,000+ | 2024-2025 | |||||
| Date | Event | Total Sales | Annual Growth Rate |
|---|---|---|---|
| Sep. 3, 2018 | iPhone XR & XS released | ||
| June 2018 | 1.42 billion | 18% | |
| Nov. 3, 2017 | iPhone X released | ||
| Sept. 22, 2017 | iPhone 8 & 8 Plus released | ||
| June 2017 | 1.2 billion | 21% | |
| Sept. 16, 2016 | iPhone 7 & 7 Plus released | ||
| June 2016 | 988 million | 27% | |
| March 31, 2016 | iPhone SE released | ||
| Sept. 25, 2015 | iPhone 6S & 6S Plus released | ||
| June 2015 | 774 million | 40% | |
| Sept. 19, 2014 | iPhone 6 & 6 Plus released | ||
| June 2014 | 551 million | 42% | |
| Sept. 20, 2013 | iPhone 5S & 5C released | ||
| June 2013 | 387 million | Start | |
| Jan. 2013 | 319 million | ||
| Sept. 21, 2012 | iPhone 5 released | ||
| Jan. 2012 | 183 million | ||
| Oct. 11, 2011 | iPhone 4S released | ||
| March 2011 | 108 million | ||
| Jan. 2011 | 90 million | ||
| Oct. 2010 | 59.7 million | ||
| June 24, 2010 | iPhone 4 released | ||
| April 2010 | 50 million | ||
| Jan. 2010 | 42.4 million | ||
| Oct. 2009 | 26.4 million | ||
| June 19, 2009 | iPhone 3GS released | ||
| Jan. 2009 | 17.3 million | ||
| July 2008 | iPhone 3G released | ||
| Jan. 2008 | 3.7 million | ||
| June 2007 | Original iPhone released |